Why Lanzio is the Perfect Value-Add Product for WiFi and Networking Resellers
For WiFi and networking resellers, finding the right value-add products can be the difference between winning and losing competitive tenders. Lanzio offers resellers a powerful guest WiFi marketing platform that transforms standard connectivity solutions into comprehensive customer engagement systems. Here’s why partnering with Lanzio makes business sense:
- Increase Win Rates: Resellers report up to 40% higher success rates on quotes and tenders when including Lanzio in their proposals
- Boost Revenue Per Customer: Add recurring monthly revenue streams while increasing average deal values by 25-35%
- Differentiate Your Offering: Stand out from competitors with a complete solution that goes beyond basic connectivity
- Shape Product Development: Partner with a company that listens to your feedback and builds features your customers actually need
The Reseller Advantage: Complete Solutions Win More Deals
When businesses are looking for WiFi and networking solutions, they’re not just buying hardware—they’re investing in technology that drives their business forward. Resellers who can offer a complete package, including guest WiFi marketing capabilities, have a significant competitive advantage.
Why Complete Solutions Win
Most businesses need more than just internet connectivity. They want to:
- Capture customer data automatically
- Engage with customers through marketing campaigns
- Build loyalty programs
- Track customer behavior and analytics
- Integrate with their existing CRM and marketing tools
By offering Lanzio alongside your networking solutions, you’re providing a complete ecosystem that addresses all these needs in one package.
| Solution Component | Without Lanzio | With Lanzio |
|---|---|---|
| WiFi Hardware | ✓ Included | ✓ Included |
| Network Setup | ✓ Included | ✓ Included |
| Guest WiFi Portal | ✗ Separate vendor needed | ✓ Built-in |
| Customer Data Capture | ✗ Manual or separate system | ✓ Automated |
| Marketing Automation | ✗ Additional platform required | ✓ Integrated |
| Analytics & Reporting | ✗ Basic network stats only | ✓ Comprehensive customer insights |
Real Success Story: How TechNet Solutions Transformed Their Business
TechNet Solutions, a leading UK-based WiFi and networking reseller, had been selling a competing guest WiFi platform for over three years. While the product worked, they found themselves frustrated by slow development cycles, limited customization options, and a lack of responsiveness to customer feedback.
The Challenge
TechNet’s customers were asking for specific features that their existing vendor couldn’t deliver:
- Better WhatsApp integration for customer communication
- More flexible loyalty program options
- Enhanced analytics and reporting capabilities
- Improved integration with popular CRM platforms
Despite repeated requests, these features remained on a “roadmap” that never seemed to materialize. TechNet’s team felt they were losing deals because they couldn’t offer what their customers really needed.
The Decision to Switch
In early 2024, TechNet Solutions discovered Lanzio and was immediately impressed by the platform’s capabilities. But what really sealed the deal was Lanzio’s approach to partnership. Unlike their previous vendor, Lanzio actively sought input from resellers about product direction and feature priorities.
“We’d been asking our previous vendor for WhatsApp marketing features for over 18 months with no progress. Within three months of partnering with Lanzio, not only did they have WhatsApp integration, but they’d built it exactly how we’d suggested based on our customers' needs,” says Mark Thompson, Sales Director at TechNet Solutions.
The Results
Since migrating to Lanzio in March 2024, TechNet Solutions has seen remarkable improvements:
Business Growth Metrics:
- Win rate increased by 42% on competitive tenders
- Average deal value up by 31% when including Lanzio
- Customer retention improved by 28% due to better feature delivery
- Recurring revenue increased by £45,000 annually from Lanzio subscriptions
Customer Satisfaction:
- 94% customer satisfaction with the Lanzio platform (up from 72% with previous vendor)
- Zero feature requests going unaddressed for more than 6 months
- Faster implementation times - average setup reduced from 2 weeks to 3 days
Product Development Impact: TechNet Solutions has directly influenced Lanzio’s product roadmap:
- Suggested WhatsApp integration features that were implemented within 90 days
- Provided feedback on loyalty program functionality that shaped the final product
- Collaborated on API improvements that made integrations easier for their customers
“The difference is night and day. With Lanzio, we’re not just reselling a product—we’re partners in building something great. Our customers get features they actually want, and we get a product that helps us win more deals,” adds Thompson.
Key Benefits for WiFi and Networking Resellers
1. Increased Competitive Advantage
When you include Lanzio in your proposals, you’re offering more than just connectivity. You’re providing a complete customer engagement solution that helps your clients:
- Build their customer database automatically
- Run targeted marketing campaigns
- Increase customer retention through loyalty programs
- Track ROI on their WiFi investment
This comprehensive approach makes your proposals more compelling and harder for competitors to match.
2. Higher Revenue Per Customer
Lanzio adds significant value to every deal:
| Revenue Stream | Typical Value |
|---|---|
| Initial Setup Fee | £500 - £2,000 per installation |
| Monthly Subscription | £50 - £500+ per month (recurring) |
| Message Credits | Pay-as-you-go revenue share |
| Support Contracts | Additional recurring revenue |
3. Recurring Revenue Streams
Unlike one-time hardware sales, Lanzio creates ongoing revenue opportunities:
- Monthly platform subscriptions
- Pay-as-you-go messaging credits
- Optional support and maintenance contracts
- Upsell opportunities as customers grow
4. Product Development Partnership
Lanzio actively works with resellers to understand market needs and prioritize features. When you partner with Lanzio, you have a direct line to influence product development:
- Regular feedback sessions with the product team
- Priority consideration for feature requests
- Early access to new features and beta programs
- Collaborative roadmap planning
5. Comprehensive Support and Training
Lanzio provides resellers with:
- Comprehensive product training
- Marketing materials and sales collateral
- Technical support for your team
- Co-marketing opportunities
- Dedicated account management
How to Get Started as a Lanzio Reseller
Becoming a Lanzio reseller is straightforward:
- Contact Us: Reach out through our contact page or speak with us via WhatsApp
- Partnership Discussion: We’ll discuss your business model, target markets, and how Lanzio fits your portfolio
- Training & Onboarding: Get comprehensive training on the platform and sales processes
- Go to Market: Start including Lanzio in your proposals and watch your win rates improve
Industries Where Lanzio Adds the Most Value
Lanzio is particularly effective for resellers serving these industries:
- Hospitality: Hotels, pubs, restaurants, and cafes
- Retail: Shopping centers, boutiques, and chain stores
- Events & Venues: Conference centers, event spaces, and festivals
- Healthcare: Clinics, hospitals, and medical facilities
- Education: Schools, universities, and training centers
- Transportation: Airports, train stations, and transport hubs
Conclusion: Partner with Lanzio and Grow Your Business
For WiFi and networking resellers, Lanzio isn’t just another product to sell—it’s a strategic partnership that helps you win more deals, increase revenue, and deliver solutions your customers actually want. With a proven track record of working closely with resellers to shape product development, Lanzio offers a unique opportunity to be part of building the future of guest WiFi marketing.
The success story of TechNet Solutions demonstrates what’s possible when you partner with a company that truly values reseller input and customer feedback. If you’re ready to transform your WiFi and networking business with a powerful value-add product, Lanzio is ready to partner with you.
Ready to become a Lanzio reseller? Contact Us today to discuss partnership opportunities and see how Lanzio can help you win more deals and grow your business.
