Introducing Zapier Integration and a Public API for Lanzio: Take Your WiFi Marketing to the Next Level
At Lanzio, we are constantly evolving to bring you the best tools to transform your guest WiFi into a powerful marketing platform. Today, we’re excited to announce two major upgrades that will revolutionize how you manage customer data: our new Zapier integration and the release of a public API. These enhancements will allow you to push guest WiFi data seamlessly into your CRM or marketing platform in real-time, automating your marketing efforts like never before.
Why This Matters: The Power of Real-Time Data Capturing customer data through WiFi access is one thing, but leveraging that data in real time is where the magic happens. With our Zapier integration and public API, Lanzio now offers instant connectivity to hundreds of apps and platforms. Imagine automatically sending customer emails, phone numbers, and other details directly to your CRM, email marketing platform, or even your sales pipeline the moment they connect to your WiFi. No more manual exports, delayed campaigns, or missed opportunities.
Key Benefits of Lanzio’s Zapier Integration and Public API:
- Automated Data Syncing for Efficiency The Zapier integration connects Lanzio to over 5,000 apps without any need for complicated coding. Whether you use HubSpot, Salesforce, Mailchimp, or Google Sheets, you can now automate the entire data entry process. The moment a customer connects to your WiFi, their information is sent directly to your CRM or marketing platform, allowing your team to focus on what matters—engaging with customers.
Example: When a customer logs in to your guest WiFi, Zapier can automatically create a new contact in your CRM, add them to an email list in Mailchimp, or trigger a follow-up email campaign.
- Enhanced Marketing Personalization When you push customer data into your CRM or marketing platform in real-time, you can immediately start building targeted campaigns based on their preferences, behaviors, and visit history. Instead of waiting for a manual update, you can send personalized messages, special offers, or even loyalty rewards within minutes of their connection.
Example: A café using Lanzio can instantly add customers to a segmented email list based on their visit frequency, sending them personalized discount codes right after their visit.
- Seamless Integration with Existing Workflows The introduction of a public API gives developers more flexibility to create custom workflows that fit their specific needs. Whether you’re building a bespoke integration for an in-house tool or want more control over how data flows from Lanzio to other platforms, the API gives you the freedom to do so with minimal friction.
Example: A hotel chain can use the API to send guest data from Lanzio directly into their proprietary booking system, ensuring a consistent customer profile across all interactions.
- Improved Customer Retention and Follow-Up By syncing real-time data into your CRM or marketing platform, you can follow up with customers more effectively. Whether you want to send a welcome email, a post-visit survey, or a targeted promotion, being able to automatically trigger actions when a customer connects to your WiFi significantly improves your chances of retaining them.
Example: After a guest connects to WiFi at your restaurant, Lanzio automatically sends their details to your CRM, where you can schedule follow-up emails offering a discount on their next visit.
- Faster Campaign Execution Time-sensitive marketing campaigns can make or break your success, especially for businesses that rely on quick turnarounds. With Lanzio’s Zapier integration and public API, you can now build real-time campaigns that respond to customer actions immediately. No need to wait for the end of the day to process data—the moment your customer logs into the WiFi, your campaign can be live.
Example: A retail store could offer a flash sale that triggers automatically when customers log in to the guest WiFi, increasing sales during their visit.
- Data Consistency Across Platforms When you’re manually entering data into multiple platforms, there’s always the risk of inconsistencies or human error. With Zapier and API-powered automation, your data remains accurate and consistent across all your systems. This ensures that your customer information is always up to date, no matter where it’s stored or accessed.
Example: A restaurant chain can automatically sync customer data across their loyalty app, email platform, and CRM to ensure a unified view of each customer.
- Scalability for Growing Businesses Whether you’re managing a small business or a multi-location enterprise, Lanzio’s new integration capabilities allow you to scale without increasing manual effort. As your business grows, these tools enable you to manage more customer data, launch more campaigns, and analyze more insights without additional resources.
Example: A multi-location franchise can use the API to centralize guest data from all locations into one platform, ensuring a cohesive marketing strategy across the board.
Unlock the Full Potential of Your Guest WiFi Lanzio has always been about turning guest WiFi into a marketing powerhouse. With the introduction of our Zapier integration and public API, we’re giving businesses even more ways to leverage their WiFi for smarter, more efficient marketing.
Whether you’re running a café, hotel, retail store, or any other business offering guest WiFi, these new tools will help you:
Save time by automating data entry and syncing with your favorite platforms. Increase ROI by turning guest WiFi into an immediate marketing and sales tool. Improve customer retention with timely, personalized communication. Ready to get started? Visit our documentation page to learn how to set up the Zapier integration and explore the public API. Not a Lanzio customer yet? Sign up today and see how we can help you turn guest WiFi into a data-driven marketing engine.
With these new features, Lanzio is empowering businesses to take control of their customer data, boost marketing efforts, and grow like never before. Join us as we continue to innovate and deliver the best WiFi marketing solutions in the industry!
