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Transforming Guest WiFi into a Powerful Marketing Tool: How Lanzio Elevates Customer Engagement and ROI In the age of connectivity, guest WiFi is no longer just a convenience—it’s a crucial touchpoint for engaging customers. Lanzio’s platform turns guest WiFi into a potent marketing tool, capturing customer data and driving targeted communication to elevate engagement and maximize returns. The Significance of WiFi as a Marketing Channel Historically, businesses have largely regarded guest WiFi as a mere utility, a basic service provided to meet customer expectations rather than as a strategic asset.