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How Smart WiFi Marketing Helps Pubs Drive More Footfall and Repeat Customers WiFi marketing helps pubs attract more customers and keep them coming back by turning free internet access into a business tool. Here’s how it works: Collect Customer Data Automatically: Over 90% of visitor data is captured when customers log in to WiFi, compared to less than 20% with traditional methods. Boost Loyalty Program Success: Digital rewards like free drinks or discounts achieve redemption rates of up to 78%.