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How to Collect Customer Data Ethically with Guest WiFi Guest WiFi can be a smart way to gather customer data - if done ethically. To stay compliant with laws like GDPR and CCPA and maintain trust, businesses must prioritize transparency, consent, and user control. Here’s how: Explain Clearly: Tell users what data you’re collecting, why, and who will access it. Get Consent: Use captive portals to secure explicit user permission.

WiFi marketing helps small businesses turn free internet access into a powerful tool for collecting customer data, improving engagement, and driving growth. Here’s a quick summary of the strategies: Collect Customer Data: Use WiFi login pages to gather emails, visit frequency, and more. Offer Personalized Deals: Create tailored offers based on customer behavior. Analyze Customer Behavior: Use WiFi analytics to track metrics like dwell time and peak hours. Gather Feedback with Surveys: Use WiFi surveys to improve customer satisfaction.